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What is Local SEO?

Suppose you are a local business owner, such as a small company, a local store, or a profession. You need a website to survive or cope up in this digital world. Owning a website and performing local SEO practices on it will continuously target the relevant audiences.
When you are performing your work, your website will be fetching potential customers for you. Targeting the local audience near your business location searching for similar business or service is what we call “Local SEO.” Local SEO can give you great results if you have a permanent establishment for your business or profession.

The techniques of local SEO can assist in making landing pages for your website and helping people to find your store online. Your website needs continuous optimization with the latest updates and information. With Local SEO you can educate your audience with the products you deal with or the services you are offering.

Don’t optimize your website for the areas you are not operating. It will only increase your expenses, not revenue.

The Miracle of Local SEO

We are in the digital age, we want everything to be operated with our Cell-phones, so why not your business should be on it. With the accessibility of the internet, people are finding information on the web. Whether it is shopping, buying tickets, paying bills, watching TV shows, finding any local store or services provider, and various other things. We use the internet for almost all the functions and our day to day activities.

Here are some of the key areas that can be beneficial for you with local SEO tools and techniques:

Highly Targeted and Time Efficient – Your potential customers are searching for you over the web. People search for local businesses before visiting the store, and performing local SEO can be very beneficial for your business. It is the best technique to connect with your potential customers. Let your audience know what you are dealing with or providing what type of services.
Local SEO has Highest Conversions – Practicing local SEO can be great for your business as it has the highest conversion rates among local advertisements.
Many directories are offering free listing for your business online. They will let the audience see your business name, address, operating hours, contact number, website, and many other relevant things.
Growing Mobile Internet Usage – Compared to desktop or PCs, most people are accessing the internet from their phones. They use mobile phones to find stores and businesses while on the go. According to recent studies, people are most likely to visit the store after searching the internet for its website and reviews using their mobile phones.
A Profitable Investment – It is not the time of traditional advertising. It is time to go digital. If you are distributing flyers, it may go in the hands which don’t want them or are not looking for your products or services. But with local SEO practices, your business will appear to only those people who showed interest and search for your business!
Business Reviews – A strong business listing with positive reviews can attract potential customers for your store or business. Reviews play a crucial role in promoting a business. Positive reviews build trust for an unknown or first-time visitor also. You should ask your regular customers to leave a positive review on your local business listing.

Some Recent Studies and Statistics:

50% of the visitors to your local listing are more likely to visit the store on the same day.

More than 70% of people look for local businesses and their related information online.

18% of the total mobile local business searches lead to generating sales on the same day.

78% of the local business searches ended with an offline purchase in the same store.

Algorithms that Impact Local SEO

Google has made algorithms that affect the local SEO listing and techniques. There are many updates regarding these algorithms once in a while. They can impact the local search results and the way the results appear on the search page. The following are the algorithms that can affect the local business listing:

Google Possum

It is the algorithm by which a local business listing appears in the search result. It affects the Search Engine Result Pages (SERPs) that would appear after the search. The latest update in the Possum algorithm is that only one or two business listing will appear in the search result. Before the update, many businesses dealing with the same products or services also get to appear in the search results.

Google Pigeon

This algorithm trims down the search results to only two or a maximum of three business listings. The business listings are selected based on the relevant keywords, location of the user, and considering other parameters. The search result has shown various listings, but now the updated algorithm helps trim down the listings according to the searcher parameters. The changes are visible on the Google platforms likes Google Maps and Google Web Search Engine Result Pages.

Citations: A Key to Impactful Local SEO

The term citation refers to the business’s name, address, contact number, website URL, and other essential information that appears online. These are the typical information that consists of a local SEO listing. Citation plays a significant role in rendering the correct information to your potential customers. You can overtake your competitor’s business with the right SEO techniques and using accurate citations.

How many times have you heard “ it is not user-friendly” or “we couldn’t find the information that we need on your website”?
What is your website ranking among the search engines? Are you sure that your valuable content brings your website into the top ranks searches? How is your website traffic? Or just answer this one: What is your SEO score?

If you don’t know precisely what your SEO score is and want your website to be found and placed by search engines in the top ten, you definitely need help!

What is SEO?

SEO stands for “Search Engine Optimization.” It’s the combination of techniques and tools to bring more traffic to your website and increase the exposure of your online presence. As a business owner, your aim is to be seen by as many potential clients as possible. This visibility of your website on the Internet happens with the help of well-engineered SEO, not just by adding the keyword phrases to your website, but instead by using proper tools and methods.
If you are a business owner, you want to have a well-designed website that accumulates more traffic. This traffic indicates more clients, thus more sales. Without SEO, your target audiences cannot discover your site fast and efficiently, and all the hard work and effort that you have done means nothing!

Effective SEO

Let’s see what SEO ranking means! It refers to where the search engines list your website when someone looks for something (keyword). Is your site listed in the first three results by Google search? If the answer is yes, you have a great situation, but if the answer is no; How about the top ten on the first page! Let’s be honest; It is a fact that 95% of the people who use Google or any other search engine don’t bother themselves to pass the top 10 results on the first page. Everyone loves to be number one! Don’t you?
An effective SEO will drive more traffic to your website, and search engines will list your website on top pages. It is a lengthy process that requires time, money, and expertise!

Vital Factors For SEO

There are a few factors that are important in optimizing your SEO. Among them are Crawlability and Indexability, two vital elements. Most business website owners are not familiar with either of these and are not giving them any attention, which will significantly impact their website ranking.

Crawlability of a Website

Google Crawlers are scripts and codes that regularly seek and collect link information through every page on a website. They return to Google servers to handover the obtained information, and then Google creates indexes based on the collected data.

As Google explains:

Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers.

Your users need to have access to your web content flawlessly while browsing from page to page. This can happen when your search engine has a high access ability to the website contents, which is called Crawlability!

Your website is like a library with many pages. A search engine, with the ability to crawl, looks, and follows these pages and contents. It is like a spider fetching what it wants through its web. It can move fast if the website is designed perfectly. Your website with high Crawlability and tuned SEO, allows search engine crawlers to go link to link and bring data that your clients are looking for efficiently.

Website Indexability

The second important factor for a search engine, such as Google, is the Indexability. An index is an indicator or measure of something.
According to Oxford Dictionary, the word Index is described as “an alphabetical list of names, subjects, etc., with references to the places where they occur, typically found at the end of a book”!

This can be related to what we have previously discussed regarding the search engine world! There are thousands and thousands of pages available with the information that your client needs in the web library. If the search engines index those correctly and your website has a precisely designed SEO, people who search a term regarding your business can find and access the information they are looking for fast and effectively. Having a great structure, avoiding having double content on your web pages, fixing the server’s errors, and utilizing engineered internal link structures are some of the factors that can get you closer to having an effective SEO.

How Does Google Find you?

“Organize the world’s information and make it universally accessible and useful” is what Google stated about its purpose. But how does it work? Google is finding the pages by using its spider’s crawlability and indexing those as catalogs. When people search, using the words that we call “Keywords,” Google shows the best results. It is not just “keywords” that brings your website to the first page; Like every other good thing in the world, quality is important! But this time it’s all about the “ quality of the information”!

When Google indexes pages, according to Google’s search quality ratings, here are the most important factors to consider:

● The Purpose of the Page
● Expertise, Authoritativeness, Trustworthiness
● Main Content Quality and Amount
● Website Information/information about who is responsible for the MC
● Website Reputation

GMB Role in Your Business

Google provides a service which is named “Google My Business” (GMB) as a place for local businesses and services to present their contact info in addition to provide a platform for images and posts. We may say that appearing on GMB is one of the most considerable local ranking factors.

No Ticket For High Speed Website!

When it comes to your website speed, you don’t need to slow down at all! On the contrary, having a higher speed is one of the factors that improve SEO ranking. Studies show that loading even five seconds slower will result in losing 25% of visitors. Even a one-second delay on loading time leads to 11% fewer page views and a 16% decrease in customer satisfaction! There are numerous factors that you can utilize to enhance the speed of your website. The following are examples of some of these factors, which will not only enhance your website’s SEO, but also help its ranking!

Optimizing Images by resizing before uploading the image on your site, will help your SEO runs faster. You can also compress the images so your website’s visitors will not wait long to see the page’s content.
Minimize HTTP Requests; Websites can be slow due to many HTTP demands. Your visitors might ask for particular data from your website by using the HTTP protocol, which may consist of HTML, Java files, etc… which eventually slows your website’s loading time!
Enable Browser Caching; when visitors view your website, some particular elements of the page will be stored in their browser temporary cache.

Do You Want to Boost Your Website‘s SEO?

You don’t need to be a genius SEO developer or even learn A to Z of ranking techniques to have a productive SEO for your website! This is why we are here to help you achieve the results you want!

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