What is Local SEO?
Suppose you are a local business owner, such as a small company, a local store, or a profession. You need a website to survive or cope up in this digital world. Owning a website and performing local SEO practices on it will continuously target the relevant audiences.
When you are performing your work, your website will be fetching potential customers for you. Targeting the local audience near your business location searching for similar business or service is what we call “Local SEO.” Local SEO can give you great results if you have a permanent establishment for your business or profession.
The techniques of local SEO can assist in making landing pages for your website and helping people to find your store online. Your website needs continuous optimization with the latest updates and information. With Local SEO you can educate your audience with the products you deal with or the services you are offering.
The Miracle of Local SEO
We are in the digital age, we want everything to be operated with our Cell-phones, so why not your business should be on it. With the accessibility of the internet, people are finding information on the web. Whether it is shopping, buying tickets, paying bills, watching TV shows, finding any local store or services provider, and various other things. We use the internet for almost all the functions and our day to day activities.
Here are some of the key areas that can be beneficial for you with local SEO tools and techniques:
Some Recent Studies and Statistics:
50% of the visitors to your local listing are more likely to visit the store on the same day.
More than 70% of people look for local businesses and their related information online.
18% of the total mobile local business searches lead to generating sales on the same day.
78% of the local business searches ended with an offline purchase in the same store.
Algorithms that Impact Local SEO
Google has made algorithms that affect the local SEO listing and techniques. There are many updates regarding these algorithms once in a while. They can impact the local search results and the way the results appear on the search page. The following are the algorithms that can affect the local business listing:
It is the algorithm by which a local business listing appears in the search result. It affects the Search Engine Result Pages (SERPs) that would appear after the search. The latest update in the Possum algorithm is that only one or two business listing will appear in the search result. Before the update, many businesses dealing with the same products or services also get to appear in the search results.
This algorithm trims down the search results to only two or a maximum of three business listings. The business listings are selected based on the relevant keywords, location of the user, and considering other parameters. The search result has shown various listings, but now the updated algorithm helps trim down the listings according to the searcher parameters. The changes are visible on the Google platforms likes Google Maps and Google Web Search Engine Result Pages.
Citations: A Key to Impactful Local SEO
The term citation refers to the business’s name, address, contact number, website URL, and other essential information that appears online. These are the typical information that consists of a local SEO listing. Citation plays a significant role in rendering the correct information to your potential customers. You can overtake your competitor’s business with the right SEO techniques and using accurate citations.