How many times have you heard “ it is not user-friendly” or “we couldn’t find the information that we need on your website”?
What is your website ranking among the search engines? Are you sure that your valuable content brings your website into the top ranks searches? How is your website traffic? Or just answer this one: What is your SEO score?
If you don’t know precisely what your SEO score is and want your website to be found and placed by search engines in the top ten, you definitely need help!
What is SEO?
SEO stands for “Search Engine Optimization.” It’s the combination of techniques and tools to bring more traffic to your website and increase the exposure of your online presence. As a business owner, your aim is to be seen by as many potential clients as possible. This visibility of your website on the Internet happens with the help of well-engineered SEO, not just by adding the keyword phrases to your website, but instead by using proper tools and methods.
If you are a business owner, you want to have a well-designed website that accumulates more traffic. This traffic indicates more clients, thus more sales. Without SEO, your target audiences cannot discover your site fast and efficiently, and all the hard work and effort that you have done means nothing!
Let’s see what SEO ranking means! It refers to where the search engines list your website when someone looks for something (keyword). Is your site listed in the first three results by Google search? If the answer is yes, you have a great situation, but if the answer is no; How about the top ten on the first page! Let’s be honest; It is a fact that 95% of the people who use Google or any other search engine don’t bother themselves to pass the top 10 results on the first page. Everyone loves to be number one! Don’t you?
An effective SEO will drive more traffic to your website, and search engines will list your website on top pages. It is a lengthy process that requires time, money, and expertise!
Vital Factors For SEO
There are a few factors that are important in optimizing your SEO. Among them are Crawlability and Indexability, two vital elements. Most business website owners are not familiar with either of these and are not giving them any attention, which will significantly impact their website ranking.
Crawlability of a Website
Google Crawlers are scripts and codes that regularly seek and collect link information through every page on a website. They return to Google servers to handover the obtained information, and then Google creates indexes based on the collected data.
As Google explains:
Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers.
Your users need to have access to your web content flawlessly while browsing from page to page. This can happen when your search engine has a high access ability to the website contents, which is called Crawlability!
Your website is like a library with many pages. A search engine, with the ability to crawl, looks, and follows these pages and contents. It is like a spider fetching what it wants through its web. It can move fast if the website is designed perfectly. Your website with high Crawlability and tuned SEO, allows search engine crawlers to go link to link and bring data that your clients are looking for efficiently.
The second important factor for a search engine, such as Google, is the Indexability. An index is an indicator or measure of something.
According to Oxford Dictionary, the word Index is described as “an alphabetical list of names, subjects, etc., with references to the places where they occur, typically found at the end of a book”!
This can be related to what we have previously discussed regarding the search engine world! There are thousands and thousands of pages available with the information that your client needs in the web library. If the search engines index those correctly and your website has a precisely designed SEO, people who search a term regarding your business can find and access the information they are looking for fast and effectively. Having a great structure, avoiding having double content on your web pages, fixing the server’s errors, and utilizing engineered internal link structures are some of the factors that can get you closer to having an effective SEO.
How Does Google Find you?
“Organize the world’s information and make it universally accessible and useful” is what Google stated about its purpose. But how does it work? Google is finding the pages by using its spider’s crawlability and indexing those as catalogs. When people search, using the words that we call “Keywords,” Google shows the best results. It is not just “keywords” that brings your website to the first page; Like every other good thing in the world, quality is important! But this time it’s all about the “ quality of the information”!
When Google indexes pages, according to Google’s search quality ratings, here are the most important factors to consider:
● The Purpose of the Page
● Expertise, Authoritativeness, Trustworthiness
● Main Content Quality and Amount
● Website Information/information about who is responsible for the MC
● Website Reputation
GMB Role in Your Business
Google provides a service which is named “Google My Business” (GMB) as a place for local businesses and services to present their contact info in addition to provide a platform for images and posts. We may say that appearing on GMB is one of the most considerable local ranking factors.
No Ticket For High Speed Website!
When it comes to your website speed, you don’t need to slow down at all! On the contrary, having a higher speed is one of the factors that improve SEO ranking. Studies show that loading even five seconds slower will result in losing 25% of visitors. Even a one-second delay on loading time leads to 11% fewer page views and a 16% decrease in customer satisfaction! There are numerous factors that you can utilize to enhance the speed of your website. The following are examples of some of these factors, which will not only enhance your website’s SEO, but also help its ranking!
Do You Want to Boost Your Website‘s SEO?
You don’t need to be a genius SEO developer or even learn A to Z of ranking techniques to have a productive SEO for your website! This is why we are here to help you achieve the results you want!